A website can target new markets or help retain your current
customers. It can act as a multi page advertisement, a meeting place, resource center,
marketplace or entertainment venue. A website
is versatile and can
be built to accommodate your unique needs.
A distinct advantage that a website offers over traditional media is one of
availability.
The web is available 24 hours a day to a global audience. This creates
an opportunity to provide valuable information for your customers. A professionally
designed website can:
display the products and services you provide
enable customers to purchase
goods or services
convey branding identity and promote trust
develop customer loyalty through the provision of services
provide contact information or direct contact through email
Marketingis a very important aspect of
the website design process because your website will only be successful if it attracts
visitors. Define your target audience and we will design your pages accordingly. (Who are
you trying to attract to your site?) The focus and direction will be different
if you are
creating a personal homepage or a business homepage.
For business web sites, we rely on the expertise of
the business contact (owner, proprietor or
marketing director) for assistance in developing business web sites. We will
take that information and design a web site so your business is presented in an accurate,
informative way. Some of our clients are very clear about what they want regarding web
design and layout. Other clients look to the internet for inspiration and find related websites that
have features that appeal to them. We collaborate with our clients to reach
the final web design for their web site. We will incorporate as many formats
and features to the web site design given our range of experience and expertise. Here are some additional tips to help round out your site:
Appropriate domain name
selection
Register your
website with major search engines and free registration services.
Keep the web site consistent with current marketing material so your
business conveys a unified marketing message
Display your brand/logo consistently
on all marketing
material (website, letterhead, written and
electronic communications)
Prominently display your
website address on all printed correspondence and mailing material
Web
Page Content Web Contentis a very important component to a well designed web site. The presentation of
your web pages will determine how successful your web site will be. Keep it simple,
straight forward and up to date.
Nothing tells a visitor that you don’t care for your site more than
displaying outdated information. News items dated several months ago, or
worse, over a year ago, will send prospective customers scurrying from your
website. Search engines learn how often
you update your site, and if you only update once per year, they won’t
index your site.
